Iomega later introduced an internal version of the ZIP drive that fit in a standard 5.25-inch drive bay, but the external models (shown above) remained more popular. You could see the label of an inserted disk without ejecting it thanks to a window on top of the drive. It followed a deep channel out to the back of the unit to prevent accidental unplugging when the drive was reading or writing data. You inserted the power plug at a right angle. Zip’s design bristled with smart touches, including two sets of rubber feet, so people could position the drive vertically or horizontally. Small and light, the drive measured about 7.2 x 5.3 x 1.5 inches and weighed under one pound. Its deep indigo color stood out in a world of beige PCs and Macs. ![]() A Stylish Design IomegaĬompared to the standards of the day, the original Zip drive’s industrial design felt cool and modern. To celebrate its 25th birthday, let’s take a look at what made Zip so zippy, how the brand changed over time, and what eventually killed it.
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